Sustainably is at the core of everything that goes on in the Cirque The Label studio.

I take pride in using innovative methods in manufacture and packaging, and am a big fan of reusing and repurposing across all elements of the business. Because as Sophia Amoruso once said:

'Do all that you can with all that you have and you'll find yourself with more than you could ever dream of'.

Below are a few of the steps Cirque The Label has taken so far:


  • You don't have to worry that sustainability will necessarily limit creativity because for CTL, it feeds it. Our collections are made from either remnant, deadstock or vintage fabrics. Some are made from preloved or vintage garments, deconstructed to be given a new life. This makes each piece super limited or one of a kind.
  • To avoid any wastage and to utilise fabric as wisely as possible, each piece is made to order especially for you.
  • The invisible thread used to finish each scrunchie once belonged to my Great Aunt Mary. The reel was found in her sewing box that I inherited 12 years ago.
  • All thread used is recycled cotton.


  • Small = sustainable. As a one woman band, I'm more conscious in my every day practices. I avoid printing anything off and recycle as much as possible.
  • I run Cirque The Label from my home studio, so there's no wasted office lighting or heating - I know where the jumpers are kept!
  • All of the studio furniture was salved, including my sewing table which I made from old wardrobe doors (with a little help from my stepdad of course!)
  • The photography backdrop boards are made from reclaimed woodchip that I cover in different wallpapers.
  • All of my little trinkets and treasures were sourced second-hand, picked up in charity shops and at carboots.
  • Out and about on buying trips I avoid carbon transport. Where possible I walk, cycle or take public transport.


  • All Cirque The Label packaging is sustainably sourced and can be repurposed or reused.
  • My business cards are made from cotton t-shirt off-cuts.
  • Every element of CTL packaging is recyclable or biodegradable.
  • Each accessory is placed into a pouch made from magazine pages sewn together.

Photography www.photoandflourish.com